SEO


Making Your Business Goals Clear

When you’re first getting started in your consulting practice, there are some important details you’ve got to iron out. You need to decide what your practice is going to look like. For example, you need to think about what niche you’ll operate in, how much you hope to make, how many hours a week you’re willing and able to work, who your target market will be, what kinds of marketing you’ll need to do. It’s best to start with the big picture first, and work your way down to some of the details.

That sort of planning starts with thinking about your niche specialty. Understanding Niche In the most basic sense, your “niche” is the interest area your practice operates in. A niche can be broad (such as physiotherapy) or it can be more narrow (such as a specialty in lower-back physiotherapy). The first challenge is choosing a niche that isn’t too broad. If you choose a broad niche (such as back pain) you’ll face a huge amount of competition. There are plenty of other sources online where people can go for back pain help. The further you hone in on a niche, the less competition you’ll have. For example, the lower-back physiotherapy niche has much less competition than the back pain niche. Your niche can become too narrow, however. Using our example, you might choose to focus on the “older men’s lower-back physiotherapy” niche.

It is possible (and likely) that this niche has very little competition. Depending on the niche, there could be less consumers. This mean it will be more difficult for your marketing message to get across to others. Local vs. Global Branding If you’re operating your consulting business online, you may be tempted to brand yourself in a global way. In some niche areas, a global branding may work just fine. You can coach someone in physiotherapy just as easy in the United States as you can in Australia. However, don’t underestimate the power of local branding, either. For example, you might choose to brand yourself as New York’s leading lower-back physiotherapist. In some ways, this helps to narrow your niche. You are now competing for a clientele that is specifically searching for a local, as opposed to global, service provider.

By not widening your geographical range, you are setting yourself up for problems down the road. You’re far better off branding yourself as Mississippi’s leading lower-back physiotherapist than you are branding yourself as Tupelo’s leading lower-back physiotherapist.

In your quest to go local and reduce competition, don’t reduce your target demographic to a nearly-useless number. The Internet can work both for global and local branding options. The question of global vs. local branding isn’t so much a question of marketing techniques as it is the content of those marketing techniques.

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Anton Pearce is know online as ‘The Profit Mentor’. If you’re a coach, therapist or personal growth professional, Anton can help you grow your business online, turn your expertise into profitable new income streams and help more people – without working longer hours. All using marketing & social media strategies that protect and enhance your reputation. Visit http://antonpearce.com for more free resources.

Source: http://www.submityourarticle.com Permalink: http://www.submityourarticle.com/a.php?a=64117

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Rebecca, Ana and Linda Lee

Rebecca, Ana and Linda Lee. I met Linda Lee and Rebecca Martin at WordPress Camp in San Francisco. Linda is infectious, positive and knowledgeable, so you will walk away with additional insight about your website and blog. If you don't have one, she can help you with concept and design, as well as optimization for your website and blog.

Rebecca Martin is Founder of DearJane.info. She is an advice/career coach and has keen insight into individuals. The short time I spent with her helped me feel empowered and hopeful; I was quite motivated afterwards! She will be discussing the pros of Networking.

I decided to schedule a solid Meetup for the group Silicon Valley Virtual Assistant for Thursday, June 18, 2009 and was grateful to Linda and Rebecca for making the time for me and my group to speak to us.  Linda will talk about getting started online. She will cover websites, blogs and basics on getting started. “7 Reasons Why Every Business Owner Needs to have a Website or a Blog” followed by Rebecca Martin on Networking.

For information and to RSVP, please go to: http://www.meetup.com/SiliconValleyVirtualAssistants/

ABOUT LINDA LEE:

Linda Lee is a writer, speaker, educator, and website designer. She is currently working on her book “Smart Women, Stupid Computers,” a simple and easy guide to using your computer. Available for consulting and coaching, she helps people launch blogs and websites and trains then in how to get traffic to their sites and to maximize their website presence with the use of blogging and search engine optimization of their websites. Linda is passionate about empowering people to take charge of their computer, showing clients with laughter and enthusiasm that they can make it work for them.

This explains Linda’s slogan: “Don’t Let Your Computer Outsmart You.” Linda is co-president of the Women’s National Book Association’s San Francisco Chapter and a speaker and volunteer coordinator for the San Francisco Writers Conference.

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ABOUT REBECCA MARTIN:

Rebecca Martin, founder of California based dear jane…, a career advisement company…, believes that people can succeed in landing the “perfect” job if they can first identify what is right for them.

As a corporate recruiter in Silicon Valley in the ’90s, Rebecca saw firsthand the personal and professional disorientation of thousands of workers displaced when the tech bubble burst. From this unique vantage point, Rebecca analyzed corporate clients’ hiring processes; job applicants’ resume-writing abilities and interviewing skills; and hiring managers’ practices and procedures.

By 2002, Rebecca had identified a pivotal factor in the success — or failure — of an individual in his or her chosen career: the ability to articulate a personal vision.

In 2004 Rebecca launched dear jane… with a proprietary career advisement program that includes career assessment, resume writing, interviewing methodologies, and compensation and other negotiations and much more.

Today, dear jane… develops and delivers career management training classes, workshops, seminars, and coaching to Fortune 1000 companies as well as individuals throughout the United States. Since its inception, dear jane… has enjoyed a 98% success rate in coaching clients through career transitions, successful interviewing, salary negotiations, and the like.

Rebecca’s speaking engagements take her to college career centers, job search work groups, professional association meetings, job fairs, Employment Development Department offices, and One-Stop Career Centers. She is an official Trainer for the US Government Employment Development Department (EDD).

A USC graduate with a B.S. in Business Administration, Rebecca has written and published the booklet “83 Tips on How to Successfully Work with Corporate and External Recruiters.” \She belongs to the Women’s National Book Association. She has recently appeared as a Career Consultant to the View from the Bay San Francisco’s ABC afternoon show.

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There are several ways to get website traffic fast and free, and I’m going to share ten niche ways with you.

Article Submission

You don’t need to be an award winníng expert on the topic you are writing about – just pick an area that is related to the theme of your website, do a bit of research using a search engine and before you know it you will have more knowledge on that subject than most. Write in a relaxed, straightforward way. And, of course, when you add your details at the end of your article, make certain that you include your web address as well.

URL Submission

This sounds so obvious, yet so many people overlook it. Website URL submission is about getting more links to your website to help your website get ranked high on major search engines, thus getting more visitor traffic by, well, submittíng your website URL to the major search engines. You can buy or subscribe to software that will do this, but it is quite possible to get a good return by submitting manually.

Social Bookmarking

Social bookmarking is a way for internet users to store, classify, share, search and discover Internet resources that they find useful. Since social bookmarks are saved online, users are able to access them from anywhere – at home, at work or while travelling.

These lists can be accessible to the public by users of a specific network or website. What you need to do first is register with a social bookmarking site which allows you to store and tag bookmarks. Most social bookmarking services allow users to search for bookmarks which are associated with given “tags”, and rank the resources by the number of users which have bookmarked them. This means that other visitors and members of social bookmarking sites can search for resources by topic, category, keyword, tags, or popularity to see what others have saved. As a user, social bookmarking sites let you find useful, informative resources through pages that have been tagged because others have found them to be valuable sources. Voila – more web traffíc. Free.

Forum Posting

Forum posting is a hands down alternative to paid advertising methods. For just a few hours of work every week, you can capture batches of interested leads everyday. The more forums you contribute to, the more you will gain traffic. If you are an active forum poster, you will also get a good feel about the kind of products that are hot on the market.

Please don’t overlook the forum signature or commonly called resource box – it’s a powerful free advertising tool for you. What you must do is edit your forum signature. Basically, a curiosity inducing one-liner and a link to your website is great. Once you have edited and saved your signature, it will appear at the bottom of all your comments in the forum discussions. That means, the more you participate in the discussions in the forums, the more people see your semi-ad written on your signature. I promise, this will encourage people to visit your website, and hopefully buy from you.

Affiliate Marketing

Affiliate Marketing is one of the best ways to get the word out about your website and can be done with very little technical expertise and therefore is easy to start up. If you have a product or service you believe in, visit a site such as Clickbank and open an account. Follow the simple instructions to gain affiliates – and traffic.

Press Releases

It’s a fact that a well-written Press Release can dramatically improve your sales, expose your company to the masses, and greatly enhance the image of your business or products. Publicity is the most cost-effective web traffic building marketing tool there is, and, surprisingly, web traffíc can be generated by ink and paper!

Classified Ads

Again, it’s easy to associate Classified Ads with yesterday’s technology, but they are extremely cheap and a one line product or service description, together with your website, will pay dividends.

Blog Comments

If you are an avid blog follower, you have to include Blog Commenting in your web traffíc arsenal. You will almost always find a “comments” link at the end of each post. Good blog commenters add to the discussion and are known as knowledgeable, informative, friendly and engaged. Join them!

FaceBook

Don’t forget that you can use Facebook to its full potential to attract more visitors to your website. You can get away from just interacting with your school or college friends and start interacting with people within your industry or other industries that you want to get into.

An easy way to do this is to join groups that interest you as well as make friends with people that you want to get to know. Fill out your profile (fully) – the best profile on Facebook is a complete one.

Videos

Finally, why not make a video and post to video sites too! This is not a Warner Bros. effort! Your PC or Mac may well have a webcam, or you can borrow a camcorder or Flip. Write a brief script – lights- camera – action – and upload to YouTube. (Just remember to be sure to link it back to you.)

Well – there you are. Not all of the ten suggestions I’ve outlined may appeal, but if you select three or four, stick with them, and implement them on a regular basis, you will see your web traffíc grow significantly. My best to you.

About The Author
Did you find these suggestions helpful? Is your website making you money? Go to UltraSimpleWebTraffic.com to find out more and claim your free visitor traffic mini course by James Gladwin.