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The Art of Female Negotation with April Gilbert 3/17/2011 – Ana Lucia | Internet Radio | Blog Talk Radio.

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via Social Media Paradigm w/ Social Media Account Manager & Entreprenurs Ana Lucia Novak.

Please join us on Thursday, October 8th to hear Yvonne Urness, You-Connected.com share her experiences, tips and resources on Social Media Marketing

Yvonne Ohumukini Urness, owner of YouConnected (http://you-connected.com), is a social media coach, consultant and speaker who helps small- and medium-sized businesses stay relevant in today’s rapidly changing business climate by integrating social media into their existing marketing efforts. She works with individuals, businesses and groups, teaching them how to create easy-to-use social media strategies, specific to where they are and what they want to accomplish. A seasoned marketing communications professional, Yvonne has developed effective marketing and communications for Cisco, Nokia, Orange Labs (formerly France Telecom), Network Magazine, and the California Apartment Association, to name a few.

This is a must RSVP event:

http://www.meetup.com/SiliconValleyVirtualAssistants/calendar/11394183/
When: October 8, 2009 6:00 PM

Where:
Palo Alto Wine Room
520 Ramona St
Palo Alto, CA 94301
650.462.1968

Price: $22.00 per person

RSVP limit: 30 “Yes” RSVPs

As you know, the business of blogs has grown and evolved significantly over the last 24 months. A quote from the WordPress.com site puts it best…

“Blogging is growing both in the US and especially internationally. Tens of thousands of new WordPress blogs are created every day – by regular bloggers, companies, large media publishers, and many others. In addition, we seeing a trend that’s potentially even bigger than blogging: Publishers are starting to use WordPress as a platform to create all kinds of sites beyond blogs – large and small company sites, online magazines, social networks, travel sites, scrapbooking sites, contact managers, startups, multimedia archives, video sites, sports sites.”

Isn’t this cool? Ten of thousands of blogs being created DAILY! Businesses are using blogging technology to create company websites, social networks, video sites, membership sites and so much more.

The sad reality is that a good portion of these blog sites won’t last more than a year as they are lacking some key success strategies for optimizing and marketing their blogs.

Well now there is a great remedy for that problem….

VAClassroom.com has recently launched a new 2-week mini-course titled, “Blog Marketing Tips, Tools & Tactics”

As I have reviewed course, I see two valuable reasons for taking this program:

1.  This blog marketing mini-course will give you some advanced and current marketing and optimization skills that you can offer as a high value and “in-demand” service to a fast growing base of blog site owners.

2.  Many of you may currently be using a WordPress blogsite as your primary online business presence, which is very smart! This two-week training program will essentially provide you with a blog marketing tune-up and blueprint for your site, so that you can increase your targeted traffic, business visibility and new client leads.

This two-fold purpose will have a strong impact on both your business visibility as well as new income opportunities!

To get all the details on this important new training program, just click on the link below:

http://www.vaclassroom.com/socialmarketing/cmd.asp?Clk=3195901

Making Your Business Goals Clear

When you’re first getting started in your consulting practice, there are some important details you’ve got to iron out. You need to decide what your practice is going to look like. For example, you need to think about what niche you’ll operate in, how much you hope to make, how many hours a week you’re willing and able to work, who your target market will be, what kinds of marketing you’ll need to do. It’s best to start with the big picture first, and work your way down to some of the details.

That sort of planning starts with thinking about your niche specialty. Understanding Niche In the most basic sense, your “niche” is the interest area your practice operates in. A niche can be broad (such as physiotherapy) or it can be more narrow (such as a specialty in lower-back physiotherapy). The first challenge is choosing a niche that isn’t too broad. If you choose a broad niche (such as back pain) you’ll face a huge amount of competition. There are plenty of other sources online where people can go for back pain help. The further you hone in on a niche, the less competition you’ll have. For example, the lower-back physiotherapy niche has much less competition than the back pain niche. Your niche can become too narrow, however. Using our example, you might choose to focus on the “older men’s lower-back physiotherapy” niche.

It is possible (and likely) that this niche has very little competition. Depending on the niche, there could be less consumers. This mean it will be more difficult for your marketing message to get across to others. Local vs. Global Branding If you’re operating your consulting business online, you may be tempted to brand yourself in a global way. In some niche areas, a global branding may work just fine. You can coach someone in physiotherapy just as easy in the United States as you can in Australia. However, don’t underestimate the power of local branding, either. For example, you might choose to brand yourself as New York’s leading lower-back physiotherapist. In some ways, this helps to narrow your niche. You are now competing for a clientele that is specifically searching for a local, as opposed to global, service provider.

By not widening your geographical range, you are setting yourself up for problems down the road. You’re far better off branding yourself as Mississippi’s leading lower-back physiotherapist than you are branding yourself as Tupelo’s leading lower-back physiotherapist.

In your quest to go local and reduce competition, don’t reduce your target demographic to a nearly-useless number. The Internet can work both for global and local branding options. The question of global vs. local branding isn’t so much a question of marketing techniques as it is the content of those marketing techniques.

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Anton Pearce is know online as ‘The Profit Mentor’. If you’re a coach, therapist or personal growth professional, Anton can help you grow your business online, turn your expertise into profitable new income streams and help more people – without working longer hours. All using marketing & social media strategies that protect and enhance your reputation. Visit http://antonpearce.com for more free resources.

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Considering a career as a Virtual Assistant?

Author: Ana Lucia Novak

multibusinessimageThe recent market conditions and massive lay-off’s has caused many of my friends to reconsider their career paths. Recently several of my friends asked me about my business as a virtual assistant. I told them that a Virtual Assistant is someone who offers his or her expertise to a specific target audience on an hourly basis or a monthly retainer fee. A Virtual Assistant is administrative at it’s foundation, but a person can specialize in event planning, website design, content/copy writing, internet marketing and advertising, or as an Online Business Manager. A Virtual Assistant is a business owner and not an employee or contractor.

When a client decides to purchase my services, they do not have to worry about purchasing new equipment ( laptop, printer, etc.); pay my taxes nor provide me health benefits. This is strictly a professional relationship, hopefully a long lasting, collaborative one.

They expressed a tremendous amount of anxiety about quitting their jobs, and felt a little uneasy about the process. My recommendation for anyone is to KEEP your day job, but to leverage your time and finances to get your ducks lined up in a row:

  1. Assess your current skills
  2. Take a Myers Briggs Test and understand your working style
  3. Review your resume and write down the common theme – which will tell you what you love to do (and don’t like to do)
  4. Write down the type of work you enjoy – tailor it towards a particular type of client: this can be a coach, speaker, event planner; online business (retail) owner, real estate, legal, marketing, public relations or advertising
  5. Get plugged in with at least 1-3 virtual assistant sites such as: IVAA.org or VACOC.com. These sites offer resources and list seasoned and professional VA’s who are very helpful and insightful
  6. You still need to get some kind of training because it will also help your “mind-set” when you transition to working for yourself as a VA: Virtual Assistant training through AssistU, EA to VA by Sydni Craig-Hart, or JERPAT Training by Patty Benton
  7. I highly advise training in internet marketing, social media marketing and e-commerce – even if you don’t want to offer these services to your clients, you will want to apply some of these tools to your own business
  8. Once you get through at least 6 months of training and certification courses then you will want to hire someone to build and design your website offering your services, get listed in every Virtual Assistant organizations, Yahoo, Google, and MSN, and other directories

I highly recommend that you hire a Virtual Assistant who specializes in website build and design who can whip out a tasteful, classy website that will reflect your personality, professionalism and attract the right type of clients. Their prices are affordable and because they’ve “been there and done that”, would be able to provide you excellent advice about your site.

If you would like to learn more, please feel free to email me at ana@cyberqueen.net and I will be happy to help spare you time and resources and point you in the right direction!

About the Author:

Ana Lucia Novak is the owner of Cyberqueen VA Solutions. Cyberqueen VA Solutions specializes in providing high level organization and online business management support. Her services include but not limited to Internet marketing;Social media marketing; Blog Posting & Maintenance (preferably WordPress!);E-commerce; and Creating and Using Auto-responders

Article Source: ArticlesBase.comConsidering a career as a Virtual Assistant?

Have you been following the events and turmoil unfolding in Iran right now? Better yet, have you checked out the tweets (Twitter) from the many young Iranians who desperately want to see a true democracy in their country?

I find it truly amazing how Twitter is providing a global voice to those that typically would not even have a voice in their own country. They are able to share their plight and situation and gather global support like we have never seen before.

As Social media and sites like Twitter and Facebook become more popular in mainstream media, we are also seeing a corresponding increase in the number of businesses that want to leverage Social Media to grow their business.

There is truly no better time than right now to position yourself as a Social Media Marketing Specialist.

As you may know, we are still running a “early summer special” on our Social Media Marketing Specialist Certication program. You can save an additional $100 on our program by enrolling today!

Check out all the details on this program by clicking on the link below:

http://www.vaclassroom.com/socialmarketing/cmd.asp?af=986868

$100 Discount Code: SUMMER09

If you have any questions about this program, please don’t hesitate to email VA Classroom at: vaclassroomsupport@gmail.com

Have a great rest of the week!

(Written by Craig Canning, VA Classroom)

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