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Top 7 Ways to Overcome Losing the Default Landing Tab on Facebook Pages

Posted: 21 Mar 2012 03:14 PM PDT

(hubze.com)

Recently Facebook made a change to Facebook pages removing the default landing tab as an option for page owners. This was used by many to direct non-fans to their custom app and now many people are freaking out. Lots of pages and marketers have based their whole page around this feature.

While it was a neat feature, it wasn’t fool proof, and shouldn’t have been the backbone of your marketing campaign with your Facebook page.

I like that I won’t get duped by a new page I go to now but instead land right on their full brand identity, and that is their Timeline.

So no you cannot force non-fans to your custom app which likely has a like gate or opt-in form on it anymore. But big deal. There are many ways around this. And these ways will be more effective in garnering Likes, emails and happy fans.

Let’s go over a few of them.

  1. Facebook Ads: Bottom line ads on Facebook are the BEST way to get targeted and interested buyers to your Fan Page. And with ads you CAN direct them to your custom Timeline ready app. This app can contain Like gates, opt-in forms and etc just like before. If you’re in business, which if you have a Facebook page you are, you’re going to have to put some skin in the game and spend money to market. Relying on “free” traffic and Likes is foolish. If you want to really get new fans that are wanting to buy from you and want to get them on your email list use a Facebook ad and direct them to your fancy custom app.
  2. Thumbnail images: With the switch to Timeline Facebook has now given us a great new piece of real estate with the thumbnail images of our custom apps. With them you can give calls to action enticing people to click on them. If you have solid and good looking thumbnail images (111×74 pixels) you can draw attention to your Timeline apps and then from there your app can be used just as before with opt-in forms and etc. If you need some great Thumbnails go to www.hubze.com/thumbnails and grab the pack of 240+ thumbnails we have created!
  3. Blog Posts: In your blog posts instead of linking to your main Facebook page url link to your custom app. Every app has a unique url to it that you can link to easily. This is a great way to get people over to your app first and capture that email lead! Just click on the “pencil” on your custom app and then “Link to this Tab” as shown below and then the 2nd box will pop up giving you the needed link. Now you don’t even have to leave your Timeline to get the link! WINNING! 
  4. About Section: The “About” section on our Timeline got alot bigger and better with the recent changes. So you now have more room to say what you want to say. So why not put a url with a call to action to click on it in the About section? Obviously the url to your custom app as shown above is very long so use a link shortening service or if you have a WordPress blog use a plugin called Pretty Link to create a link that is something like http://hubze.com/timelineapps that directs people right to your custom app! (As our friend Mari Smith would say “That’s a Ninja trick!”)
  5. Pin a post: Facebook added a great feature to Timeline that lets you pin a post to the top of your page. You can only pin one post and it remains for about 7 days. If you pin another post it then becomes the post at the top. You could create a status update or post an image that has a url to your custom app and pin it to the top of your page. That way when new fans or existing fans come to your Timeline it is the first post they see! To learn how to pin a post watch the video below:  
  6. Status Updates: I know this one sounds simple, but it might be one of the most powerful. Our status updates are the most important element of our Timeline. It is what people see of you and how they interact with you. Only something like 3% of people ever come back to a Facebook page after Liking it (I made that number up but it’s probably pretty close!). This could change with the switch to Timeline because people will be more curious about how your page looks now. But it will likely hold true. So you need to give your fans a reason to come back to your page. Do this by every once in a while posting an update that links to your custom Timeline app. Don’t do it too much so you aren’t just marketing over and over again, but do it from time to time and direct people to your apps.
  7. Profile Image: You could put in a Call to action in your profile image on your Facebook page that directs or points people to click on one of  your custom apps for Timeline. The image size is 180×180 pixels and is reduced down to 36×36 pixels when shown on the newsfeed. So you need to keep that in mind. Personally I’m not a big fan of this method and that’s why I made it the last one mentioned. To me this profile image is probably more important than the Cover Photo. As this is what people see of you on their newsfeed. But, if you wanted to put a quick text or arrow tell them to click on the app go for it. But do keep in mind your reduced down image on the newsfeed might not be so appealing now.

As you can see these are just 7 tactics you could use to overcome no longer having a default landing tab on your Facebook page with Timeline. It does require you to think outside the box a bit and not be so focused on what might have “worked” in the past.

Moving forward Facebook pages are really geared towards having a solid brand on the site. Not just a page that is an email gathering farm. Alot of internet marketers are panicking now because they have created pages on Facebook in 1000 different niches purely just to gather email leads with their “viral” scripts and default landing pages. This tactic was and is foolish and wreckless. It’s not what pages on Facebook were meant to be. But as always internet marketers are crafty and always try to leverage things and take advantage of the system. Sometimes for good, sometimes not. If you don’t have a LEGIT business my bet is your page won’t do as well with Timeline because now you will be exposed if you have no activity on your page or if you are just marketing with every post.

I for one am ok with that. I’d love to see less garbage pages and more legit business pages on Facebook.

So gear up, get ready and prepare for the changes that Timeline brings to our Facebook pages!

This posting includes an audio/video/photo media file: Download Now

Social World Wednesday: Two Conferences in Early April

Posted: 21 Mar 2012 09:00 AM PDT

(hubze.com)

The PRSA 2012 Digital Impact Conference
April 2-3, 2012
Sentry Center Midtown East, New York, NY
Those who are looking to get insights and inspiration for their social media campaigns should attend the Public Relations Society of America 2012 Digital Impact Conference on April 2 and 3, 2012.

This digital public relations and social media conference will bring together the most respected experts in the industry.  Keynotes are being presented by

  • Caryn Marooney, Facebook’s Director of Technology Communications
  • Timothy Jordan, Google’s Developer Advocate
  • Matthias Lüfkens, Burson-Marsteller’s Managing Director for Digital EMEA
  • Richard Binhammer, Dell’s Director of Social Media and Community

Learn about:

  • Thriving in a connected world
  • Data-driven communications
  • B2B community building online
  • What PR professionals can learn from the NSA and CIA
  • How to become a leader in influencer communication
  • How to leverage digital media
  • Multimedia consumers’ social media habits
  • Seven traits of successful bloggers
  • Content marketing and PR
  • Managing your social media campaigns
  • Running online contests
  • Combining traditional PR with Mobile and Social PR
  • Trademark and copyright law
  • Avoiding social media fatigue
  • Connecting employees to consumers
  • Using Wikipedia for PR
  • Managing various content streams

O’Reilly Where Conference 2012
April 2-4, 2012
San Francisco Marriott Marquis, San Francisco, CA

If you want to put the lid on location and location technologies, the O’Reilly Where Conference 2012 is for you.

This three-day conference allows you to choose your own schedule based on four different tracks: mobile development, location marketing bootcamp, marketing and workshops.  This way, you can maximize your learning just by attending the events you need to learn!

Hear from renowned speakers and panelists such as:

  • Leah Busque, TaskRabbit, Founder
  • Bruce Daniel, Cartifact, Executive Vice President
  • Deborah Estrin, UCLA, Jon Postel Chair in Computer Networks, Computer Science Department
  • Eric Fischer, Google
  • Rand Fishkin, SEOmoz, CEO
  • Brady Forrest, O’Reilly Media, Inc., Tech Evangelist
  • Thomas Goetz, Wired Magazine, Executive Editor
  • Adam Greenfield, Urbanscale, Managing Director
  • Eric Gundersen, MapBox, Product Development
  • Noah Iliinsky, Complex Diagrams, Visualization Consultant
  • Leila Janah, Samasource, CEO
  • Scott Kveton, Urban Airship, Inc., CEO
  • Charlene Li, Altimeter Group, Founder, Thought Leader
  • Mathew Lippincott, Public Laboratory for Open Technology & Science, Co-Founder & Director of Production
  • Stewart Long, Public Laboratory for Open Technology & Science, Co-Founder, Director of Geography & Data
  • Tom MacWright, MapBox, Developer
  • Brian McClendon, Google, VP of Engineering
  • Ben Milne, Dwolla, Founder and builder
  • Robert Munro, Ibidon, Computational Linguist
  • Steve Russell, Prism Skylabs, CEO and Founder
  • Jer Thorp, The New York Times, Data Artist in Residence
  • Will Wright, Stupid Fun Club, C/O
  • Adel Youssef, Wireless Stars Inc., CEO
  • Jack Abraham, eBay Local
  • Thomas Alt, metaio GmbH
  • Jesper Andersen, Bloom Studios
  • Sean Askay, Google, Inc.
  • Vijay Bangaru, MapQuest
  • Michael Bauer, Brilliant Arc
  • David Bausola, Philter Phactory
  • Tyler Bell, Factual
  • Anne Bezancon, Placecast
  • Matt Biddulph, Product Club
  • Peter Birch, Google
  • Margot Bloomstein, Appropriate, Inc.
  • Michael Boland, BIA/Kelsey,
  • Curtis Chambers, Uber
  • Kate Chapman, Humanitarian OpenStreetMap Team
  • Dave Cole, MapBox
  • Harold Cooper, Hunch / eBay
  • Catherine Crump, American Civil Liberties Union
  • Bill Davenhall, Esri
  • Javier de la Torre, Vizzuality
  • Sebastian Delmont, StreetEasy.com
  • Ellen Dunne, Lumatic Inc.
  • Adam DuVander, ProgrammableWeb
  • Arne Ekstrom, University of California, Davis
  • Schuyler Erle, SimpleGeo
  • Vladimir Ermakov, University of Carnegie Mellon
  • Deborah Estrin, UCLA

 

My Grandma Dances Better Than You [Video]

Posted: 21 Mar 2012 07:30 AM PDT

(hubze.com) Today, hump day, we all face our weekly proverbial hill, beyond which lies the weekend– and its glistening, and its covered in glitter. A few great minds who contribute to Urban Dictionary, would refer to hump day as “the day of maximum hope that maybe, you might make it out of this week alive.”

And although I can not see to it that you make it out of this week alive (that is your iPhone’s job), I can link some fun your way.

I stumbled, or tumbled (Tumblr), upon this video of a woman’s hip-hop performance to Usher.

Okay, I will admit that she is not my Grandma (my Grandma is a roller-skating, ex-rodeo queen). And she may be old (check-out that tie-dye) but she has more moves than most people my age who would argue that dancing means backing-up into someone and rubbing your booty against them as if you have a killer itch.

She jumps into the air from her seat at 0:26 and you may want to incorporate her move at 0:40 into your repertoire of moves– if you can pull it off.  

The juxtaposition of YouTube and older generations usually gets pretty funny. Do you remember the viral video of the “Happy Huffmans” who thought they were taking a picture with their new Mac, and the world got this YouTube video instead?

Social Media is new and big and it just keeps getting bigger… with that said, younger people are pretty much on board already. Social Networks like Facebook, who have gobbled up Generation X and the Millennials, are looking to the baby boomers and their parents, for new users. Social Media is a great way to stay connected, both with people and whats going on with the world. Facebook IS the morning paper. The real hassle is getting to know the new technology. It looks like this video was directed by a tech-savvy granddaughter.

Check-out the video below and have a great day! Comment and let us know what you think, maybe you could link us to a video of your best dance moves…really lay it on us– if that’s not asking too much (iPhone Video has a button that will send your video straight to YouTube).

Fan Page Engine LIVE Demo: March 21st

Posted: 21 Mar 2012 07:16 AM PDT

(hubze.com)

Join me at 1pm EST today as I show you how to create an amazing custom Facebook page that is Timeline ready using the Fan Page Engine.

This will be a start to finish demo on how to build a page in a matter of minutes!

I will also take Q&A about our platform and tell you how I would leverage our new platform to make some money!

*Update: The replay of the webinar is below:

This posting includes an audio/video/photo media file: Download Now

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