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January 11, 2011 – Duct Tape Marketing News

eBook

Free eBook: Optimizing Landing Pages for Lead Generation & Conversion

Landing pages are crucial for effective lead generation, but optimizing them doesn’t stop after writing good copy and structuring your forms well.

In this free, 38-page guide, you’ll start generating more leads for your business with great landing pages. – Grab your copy here

Cool Tools

Tools, links and services we found this week

Hubspot’s Marketing Grader – Hubspot has gotten very good at creating these free grader tools and this one goes deep into your Web site and gives you a view of how well your site holds up in key marketing metrics.

MOG – New free streaming music like Pandora or Spotify, but I’m finding better library for the kind of music I listen to (particularly old jazz) and better sound quality.

Strutta – Tool that makes it very easy to launch promotions and contests on Facebook or your own site. I’ve participated in several contests using this tool and the interface is great.

duct tape marketing coachThis issue of the Duct Tape Newsletter is sponsored by the Duct Tape Marketing Consultant Network. We’re looking for experienced marketing consultants and coaches that want to generate greater profits by partnering with a national brand and marketing system. More info here

Featured Story

How to Sell Anything Using Social Media

By John Jantsch

Build A Small Business Plan

One of my predictions for 2012 is that more people will come to understand that you can indeed do business using social networks and, frankly, I’m already seeing it.

There are a couple of reasons for this.

Read the Rest at Duct Tape Marketing

Marketing Links
Posts from my personal blog reader

3 Ways to Build Customers’ Trust Online
With online retail in particular, trust is a critical element in building sales. Here’s how to demonstrate your company’s reliability.: from Inc.

Are you giving your fans the tools to show their love for you?
Marker’s Mark Ambassadors love to show off their affiliation with the company. So Maker’s gives every ambassador a set of business cards to carry.: from Andy Sernovitz

This issue of the Duct Tape Newsletter is brought to you by Wall Street Journal Bestseller – The Referral Engine – Teaching Your Business To Market Itself by John Jantsch – Found wherever books are sold – More info here

Social Media Buzz
Listening to the conversation online

A Tested Social Media Success Formula: Talk as Yourself, Not about Yourself
Over the past few years, I’ve conducted a number of focus groups on subjects ranging from email marketing to blogging.: from copyblogger

Small Business
Trends in Small Business

What Is Shared Culture
I wish I could give you a crisp definition of what the word culture, with regard to business, really means. It’s a tricky word that finds its way into most discussions regarding the workplace these days. from Duct Tape Marketing

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