FREE Webcast – Content Marketing for Real Marketers
Thursday, January 12
2:00 p.m. EST/ 11:00 a.m. PST

With 60% of marketers planning to increase content spend next year*, what types of content are going to maximize success? From which companies are you going to learn? While content marketing is certainly on the rise, much of the discussion still enters on the theoretical “Content builds trust!” or the rote “Be part of the conversation”. This session is for those with a practical persuasion. In it, a practitioner, Joe Chernov, VP of content marketing for Eloqua, will conduct an “un-webinar” with Altimeter digital analyst, and author of Content Marketing: Think Like a Publisher ,Rebecca Lieb. The unscripted, unrehearsed session will consist of Chernov interviewing Lieb about her new book, and what lessons real marketers can begin applying to their programs in 2012.
 *Source: MarketingProfs/Content Marketing Institute

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Event Snapshot 
Date:  Thursday, January 12, 2012
Time:  2:00 p.m. EST/ 11:00 a.m. PST
Duration:  1 hour
Cost:  FREE

Copyright © 2012 The Content Marketing Institute, All rights reserved.
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