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<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/The-State-Of-Social-Media-Marketing.html?de…” style=”text-decoration: none;”>The State of Social Media Marketing Industry Report

<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/The-State-Of-Social-Media-Marketing.html?de…“>The State of Social Media Marketing

<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/The-State-Of-Social-Media-Marketing.html?de…” style=”text-decoration: none;”> Free Whitepaper

The State of Social Media Marketing
Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012

<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/The-State-Of-Social-Media-Marketing.html?de…” style=”text-decoration: none;”>Download<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;https://www.surveymonkey.com/s/3V6BL5K” style=”text-decoration: none;”> 

Chapter
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<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/Social-Media-Metrics.html?mkt_tok=3RkMMJWWf…“>
<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/The-Social-Strategist-Chapter-Download.html…“>How to Audit Your Social Marketing Efforts<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;https://www.surveymonkey.com/s/3V6BL5K“><a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/Why-Video-Is-Essential-To-Your-Marketing-Mi…“>

<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/The-Social-Strategist-Chapter-Download.html…“>The Social Media Strategist Chapter 12

Free Webinars

<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/Facebook-Campaign-Manager-Webinar-1-5-12.ht…“>- 1/5/12 Facebook Campaign Manager

<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/1-11-12-Demo-Webinar.html?detail=NWS&mk…“>- 1/11/12 Social Marketing Hub Demo

<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/The-Social-Strategist-Webinar.html?detail=N…“>- 1/19/12 The Social Media Strategist

<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://www.awarenessnetworks.com/learning/webinars?mkt_tok=3RkMMJWWfF9wsRokuq…“>Click here for full webinar schedule

 

The definitive social marketing industry report.

In December 2011 Awareness surveyed over 320 marketers from a wide variety of industries and levels of social marketing experience to produce <a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/The-State-Of-Social-Media-Marketing.html?de…“>The State of Social Media Marketing: Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. This report brings to you those insights and benchmarks to solidify your social marketing strategy, grow your social footprint and engage with your audiences for maximum return. You will learn how leaders allocate resources, discover the top social platforms and social media management tools they use, social marketing investment priorities, and the practices companies will adopt to ensure 2012 is the year of the social business.

You will notice some underlying themes in this report:

  • Executives and senior managers are looking for traction in three key areas – ROI, integration of social with lead generation and sales, and expansion of social presence and reach.
  • While social marketers feel they do not have the necessary resources to execute initiatives successfully, they must meet the expectations of senior management who demand to see tangible business value.
  • Companies experienced in social marketing are moving beyond growing social presence and reach. Their focus will shift to active social media management for increased lead generation and sales.
  • You will see less-experienced marketers following their visionary peers, adopting established practices as they move along the maturity continuum.

We could not be more excited about the potential 2012 holds for all of us. We look forward to continuing the dialog with you next year. Expect to hear more from top marketers, strategists and Awareness’ partners who are making a real difference in social marketing.

Download <a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/The-State-Of-Social-Media-Marketing.html?de…“>The State of Social Media Marketing: Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012 today!

<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/Facebook-Campaign-Manager-Webinar-1-5-12.ht…” style=”text-decoration: none;”>
Webinar: Facebook Campaign Manager<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/rs/awarenessnetworks/images/FB_Datasheet_12…” style=”text-decoration: none;”>

<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/Facebook-Campaign-Manager-Webinar-1-5-12.ht…“>Facebook Campaign Manager

<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/Facebook-Campaign-Manager-Webinar-1-5-12.ht…” style=”text-decoration: none;”>Generate Demand and Capture Leads through Facebook 

<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/Facebook-Campaign-Manager-Webinar-1-5-12.ht…” style=”text-decoration: none;”> Join us on Thursday, January 5th at 2 PM Eastern for presentation on the latest social marketing module for the Awareness Social Marketing Hub

<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/Facebook-Campaign-Manager-Webinar-1-5-12.ht…” style=”text-decoration: none;”>Register Now!

Customization, engagement, and actionable data.

Marketers are challenged to deliver a customized social experience that results in both increased engagement and useful data for sales and leads. Awareness now provides a solution that you can discover at our <a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/Facebook-Campaign-Manager-Webinar-1-5-12.ht…“>Facebook Campaign Manager webinar on January 5th at 2 PM Eastern.

The Awareness Facebook Campaign Manager empowers social media-savvy companies to easily create and manage custom Facebook tabs within the Awareness Social Marketing Hub at no additional charge, gather that data into the analytics of the Social Marketing Hub, and integrate with other marketing systems for follow up and analysis.

  • Choose from a set of templates for frequently used promotional elements — welcome tabs, coupon offerings plus YouTube channel integration
  • Create and design your own Facebook tabs with knowledge of simple HTML
  • Take advantage of our pre-built integration with leading marketing automation and CRM systems
  • Track conversations and build social profile databases to better understand and engage followers
  • Integrate with CRM and Marketing Automation Systems to trigger automated email campaigns and track sales from social engagement to close

Leads gathered on Facebook are captured in the Hub and immediately sent to Salesforce.com, including lead source and campaignID. The lead is scored in a system like Marketo or Eloqua and is added to programs for follow-up. This allows marketers to capture an accurate social media ROI from campaigns.

All data collected from Facebook will be available on a user’s unique Social Profile, along with all available social information and activity.

Attend our <a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/Facebook-Campaign-Manager-Webinar-1-5-12.ht…“>Facebook Campaign Manager webinar and discover how easy it is to customize your Facebook presence and increase marketing effectiveness.

© 2011 Awareness, Inc. 25 Corporate Drive Burlington, MA 01803. All rights reserved.
<a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://www.awarenessnetworks.com/why-the-hub?mkt_tok=3RkMMJWWfF9wsRokuq3NZKXo…” style=”color: #666666;”>Why the Hub? | <a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://www.awarenessnetworks.com/learning?mkt_tok=3RkMMJWWfF9wsRokuq3NZKXonjH…” style=”color: #666666;”>Learning | <a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://www.awarenessnetworks.com/customers?mkt_tok=3RkMMJWWfF9wsRokuq3NZKXonj…” style=”color: #666666;”>Customers | <a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/Contact-Us.html?mkt_tok=3RkMMJWWfF9wsRokuq3…” style=”color: #666666;”>Contact Us | <a href="http://mkto-d0154.com/track?type=click&enid=bWFpbGluZ2lkPWF3YXJlbmVzc25ldHdvcmtzQmV0YWN1c3QtMjExNC01OTkxLTAtMTk4Ni1wcm9kLTMyOTAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0zMjkwJnNlcmlhbD0xMjYwNTYzNDgyJmVtYWlsaWQ9YW5hbHVjaWEubm92YWtAbWFjLmNvbSZ1c2VyaWQ9MTA5ODA5JmV4dHJhPSYmJg==&&&amp;http://info.awarenessnetworks.com/Hub-Demo-Request.html?mkt_tok=3RkMMJWWfF9ws…” style=”color: #666666;”>Request a Demo

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