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NEW EBOOK
How to Set a Competitive Budget for Your Search Marketing Program

<a href="http://mkto-a0302.com/track?type=click&enid=bWFpbGluZ2lkPXdlYm1hcmtldGluZzEyM0JldGFjdXN0LTE0MTUtMTE1My0wLTEzNDMtcHJvZC0yODEmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD0yODEmc2VyaWFsPTEyOTk0Njg5MTYmZW1haWxpZD1hbmFsdWNpYW5vdmFrQHNhbmJydW5vY2FibGUuY29tJnVzZXJpZD0xODc5MzUmZXh0cmE9JiYm&&&amp;http://go.webmarketing123.com/ebook-budget-for-search-marketing-web.html?mkt_…“>Download the eBook now!

As search marketing spend progressively consumes a larger portion of overall corporate marketing and advertising budgets, marketers face tough decisions when it comes to allocation amongst various channels to fuel revenue growth.

While determining the right budget for your search marketing program largely depends on your business objectives, there are common trends that extend across both B2B and B2C.

In this eBook, we will walk through a framework for developing a sustainable and effective search marketing budget. We’ll show you how to:

  • Determine the optimal spend for digital marketing initiatives
  • Designate spend across both search and social channels
  • Build a CEO-friendly reporting model that justifies your spend

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