A new brand broke into the top 20 largest Branded Facebook Fan Pages in our November ranking of the Top 50 pages, displacing a brand that hasn’t worked

hard enough to keep their page active in recent months. And a couple of pages had huge increases in fans since last month, while most grew only 1-3%.

Biggest Movers

A retailer (Black Friday?) and a clothing brand (we ate too much at Thanksgiving and needed new pants?) really grew their fan bases in November:

  1. Target, grew 25% this month alone, shooting up 10 spots to get on the list at #42;
  2. Levi’s, which was October’s fastest grower, grew 17% and increased 5 spots to #31;
  3. Walmart continues it’s run, growing 9% and moving up 4 spots to #25;
  4. Pepsi also grew 9%, which helped them move up 3 spots to #45;
  5. Burberry grew 7%, but that wasn’t quite enough to pass Starburst, who remains one spot above them.

Biggest Losers

Nutella, which posts only once a week, grew 2% but fell out of the Top 20. We also said goodbye to Sony Ericsson, whose 3 point drop pushed them out of the Top 50.

  1. Mountain Dew, whose social media work we’ve profiled earlier, fell 3 spots to #48;
  2. Victoria’s Secret Pink fell 2 spots to #27;
  3. Blackberry fell 2 spots to #34;
  4. Zoosk, which got on the list in the last few months, fell 2 spots to #46;
  5. DC Shoes, fell 2 spots to #49.

Top 50 Branded Facebook Fan Pages, November 2011

Current Rank (11/29/11) Rank by Fan Count (10/31/11) Change in Rank Fans as of 10/31/11 Fans as of 11/29/2011 % increase
1 Facebook 1 0 54,810,070 56,026,027 2%
2 YouTube 2 0 46,738,484 47,773,375 2%
3 Coca-Cola 3 0 35,442,790 36,169,618 2%
4 Disney 4 0 29,192,364 29,569,192 1%
5 MTV 5 0 28,617,067 29,076,418 2%
6 Starbucks 6 0 25,862,590 26,226,168 1%
7 Oreo 7 0 23,311,144 23,503,068 1%
8 Red Bull 8 0 22,997,322 23,501,586 2%
9 Converse All Stars 9 0 20,907,110 20,984,628 0%
10 Converse 10 0 20,472,232 20,695,810 1%
11 Skittles 11 0 19,489,284 19,593,371 1%
12 Playstation 12 0 17,672,802 18,147,713 3%
13 iTunes 13 0 17,378,970 17,673,894 2%
14 Pringles 14 0 15,910,511 16,150,769 2%
15 Victoria’s Secret 15 0 15,557,948 15,823,182 2%
16 Live Messenger 16 0 14,329,722 14,377,509 0%
17 Monster Energy 17 0 12,548,293 12,721,542 1%
18 Ferrero Rocher 18 0 12,335,121 12,489,067 1%
19 Xbox 19 0 11,639,032 11,964,929 3%
20 McDonalds 21 1 11,403,723 11,802,297 3%
21 Nutella 20 -1 11,557,106 11,781,837 2%
22 adidas Originals 22 0 11,300,307 11,394,998 1%
23 Disneyland 23 0 10,768,576 10,855,667 1%
24 Dr. Pepper 24 0 10,715,687 10,829,401 1%
25 Walmart 29 4 9,753,983 10,655,432 9%
Current Rank (11/29/11) Rank by Fan Count (10/31/11) Change in Rank Fans as of 10/31/11 Fans as of 11/29/2011 % increase
26 Zara 26 0 10,399,576 10,618,425 2%
27 Victoria’s Secret Pink 25 -2 10,484,064 10,576,571 1%
28 Disney Pixar 27 -1 10,170,154 10,262,133 1%
29 Starburst 28 -1 10,094,190 10,174,961 1%
30 Burberry 30 0 9,106,703 9,787,407 7%
31 Levi’s 36 5 8,028,642 9,354,763 17%
32 Nike Football 31 -1 9,027,026 9,110,630 1%
33 Subway 33 0 8,608,202 8,777,132 2%
34 Blackberry 32 -2 8,624,399 8,777,091 2%
35 H&M 34 -1 8,569,990 8,754,452 2%
36 Reese’s 35 -1 8,130,705 8,201,607 1%
37 Starbucks Frappuccino 37 0 7,862,005 8,005,440 2%
38 National Geographic 38 0 7,638,495 7,869,307 3%
39 Taco Bell 39 0 7,579,762 7,633,908 1%
40 Walt Disney World 40 0 7,440,586 7,506,041 1%
41 Google Chrome 41 0 7,219,879 7,405,209 3%
42 Target 52 10 5,698,942 7,097,499 25%
43 BMW 42 -1 6,688,402 6,818,045 2%
44 Lacoste 43 -1 6,625,893 6,737,828 2%
45 Pepsi 48 3 6,082,075 6,645,206 9%
46 Zoosk 44 -2 6,358,300 6,513,287 2%
47 Hollister 46 -1 6,168,017 6,289,331 2%
48 Mountain Dew 45 -3 6,173,516 6,260,339 1%
49 DC Shoes 47 -2 6,097,839 6,193,422 2%
50 Kohl’s 50 0 5,832,741 6,150,387 5%

Methodology

For the full methodology as to which types of pages are included and which are not included, please see the bottom of our main page for the Top 50 branded Facebook fan pages.

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