Reaching The Social Customer:
New Tools, New Strategies

Social Media TodayAn exclusive, live webinar from Social Media Today. Register Here!
November 29th at 12pm EST / 9am PST

Today’s connected customer listens to the advice of influencers and peers, researches heavily online, and is increasingly controlling the buying cycle.  Is your business struggling to identify, cultivate, and leverage this social customer? The age of the passive customer is over and the social customer’s voice is amplified more than ever. They are changing everything you thought you knew about your customer relationships, and your business must have strategies and tools in place to cultivate, aggregate, and leverage this new customer. Engaging with them is no longer optional; it is expected.

Join Marketo and Social Media Today as we discuss today’s social customer and:

  • New tools and strategies to communicate
  • Why listening to customers is essential
  • Sales intelligence to learn more the customer
  • Engaging and retaining customers
  • Customer-centric vs. customer service?
  • The Use Cases for Social Customer Management

About the Panel:


ImageJon Miller, VP of Marketing and Co-Founder of Marketo leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solutions, of course). He explores everything from lead nurturing and social media to marketing ROI and revenue performance management in Marketo’s popular blog, Modern B2B Marketing, and was named a Top 10 CMO for companies under $250 million revenue by The CMO Institute.

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Adam Metz is the VP of Business Development at Metz Consulting the social concept. Metz’s Social Customer Community, at http://metz.customerhub.net offers a no-cost 9-hour training course on social customer relationship management. Metz has consulted with nearly 100 companies on how to acquire, manage, monetize and retain customers from the social web. His first book, There Is No Secret Sauce, has sold or downloaded over 3000 copies, and is currently in its third printing. Metz’s second book, The Social Customer, was released on 9/16/11 and has hit #1 on the Amazon marketing charts.

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Michael M. Lazerow, Chairman and CEO of Buddy Media, Inc., is a serial entrepreneur who has co-founded four successful internet-based media companies. He has a passion for creating, managing and growing companies from the ground up. Michael is currently Chairman and CEO of Buddy Media, Inc., a New York-based company whose Facebook management system, the Buddy Media Platform, is used by eight out of the top ten global advertisers

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Brent Leary, our moderator, is a CRM industry analyst, advisor, author, speaker and award-winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business.

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