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Regardless of what the email metrics say, there is always room for improvement. In any competitive environment, you never want to settle for good enough. Here we cover seven areas most commonly in need of a refresh.

The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio, conversion ratio, sales, unsubscribe ratio, etc. Email marketing success truly depends on your business objectives as well as overall customer engagement.

These seven strategies and tactics outlined below will assist you in maximizing your email marketing Return on Advertising Spend (ROAS):
1. The Basics
2. List Growth
3. Design Impact
4. Relevancy
5. Interactive Elements
6. Analytics
7. Automation

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