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Forrester Wave Report: Web Analytics, Q4 2011. Download now | Read online
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Forrester Wave Report: web analytic, q4 2011

When it comes to investing in web analytics, there are multiple factors to consider, including an organization’s product offering, strategy, and market presence. All of these considerations influence the most important aspect of a web analytics solution — how quickly it helps you identify insights and drive change on your website.
In this independent report, “The Forrester Wave: Web Analytics, Q4 2011,” Forrester Research examines the digital landscape and ranks Adobe as a leader in the web analytics space for all three categories: current offering, strategy, and market presence.
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Current offerings:
Perfect “5” scores in 60 out of 80 categories
Perfect “5” scores in the categories of product integration, service and support, social media, video, and mobile measurement
Highest overall score among all vendors for reporting and analysis
Strategy:
Perfect “5” score for Adobe’s planned product enhancements (roadmap)
Tied the highest overall score (4.80) for product strategy
Adobe reference clients stated an above-average level of overall satisfaction and a below-average likelihood of considering switching vendors
Market presence:
Largest market presence score (4.35)
The largest base of enterprise customers
The largest number of employees supporting a web analytics solution
Download this independent research report, “The Forrester Wave: Web Analytics, Q4 2011,” to see why Forrester Research ranks Adobe as a leader in the web analytics space, and what you need to consider when making your decision.

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