Subject: 5 Reasons Why Every Brand Needs to Think About Mobile First

<a href="http://www.mobilemarketingwatch.com&quot; title="(http://www.mobilemarketingwatch.com)” style=”color: #888; font-size: 22px; font-family: Trebuchet MS, Arial, sans-serif; font-weight: normal; text-decoration: none;”>5 Reasons Why Every Brand Needs to Think About Mobile First

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5 Reasons Why Every Brand Needs to Think About Mobile First

Posted: 28 Sep 2011 10:56 AM PDT

Mobile Marketing 5 Reasons Why Every Brand Needs to Think About Mobile FirstThe following is a guest post by Kevin McGuire, Vice President of Product for Motricity.

The reality is that mobile is no longer about the phone, it’s about being connected. Many predict that mobile Internet traffic will soon surpass that of traditional wired broadband. For enterprise brands and agencies, this trend is proving to be a disruptive force that is completely changing the way that marketing and advertising campaigns are being developed. Here are the five reasons that every brand needs to think mobile first.

1.  Large and Growing Audience:  According to CTIA, there are more than 300 million mobile phones in the U.S., which is almost on par with our current population of 312 million people. From a global perspective, there are more than 5 billion mobile subscribers. The rate of adoption for mobile is incredible, especially as compared to personal computers. In June 2008, Gartner reported that 1 billion people had PCs and estimated that number would reach 2 billion by 2014.

2.  Consumer Demand:  Unlike traditional methods of marketing/advertising such as direct mail, online banners and e-mail, mobile campaigns are based on an opt-in or expressed user actions like browsing or using an application. As a result, consumers are more likely to be engaged and responsive. According to a 2010 Harris Interactive poll, 42 percent of men and women between the ages of 18 and 34 identified themselves as interested in receiving text alerts from marketers.

3.  Ability to Personalize:  Mobile numbers are tied to a person, where an internet connection is not. The demographic, geographic and device-type information tied to a mobile number gives marketers and advertisers the ability to create highly personalized campaigns.

4.  Superior Response Rates: According to an Opus Research report,  mobile marketing/advertising is far superior to that of traditional online campaigns with response rates that are often twice to 10 times higher. In terms of ROI, that’s a staggering number.

5.  Constant Access:  Mobile phones are our constant companions, providing almost unlimited access to the content we crave, regardless of location or time of day. According to a recent CNBC article, 75% of people polled never leave home without their mobile phone.

About the author

Kevin McGuire, is the vice president of product for Motricity, which delivers relevance-driven merchandising, marketing and advertising solutions for mobile operators, brands and advertising agencies. Kevin has been on the forward edge of mobile applications and platforms for over 12 years, leading product, marketing and engineering teams at start-ups and Fortune 500 companies, including Microsoft, Alcatel and Adenyo.

Mobile Marketing 5 Reasons Why Every Brand Needs to Think About Mobile FirstMobile Marketing 5 Reasons Why Every Brand Needs to Think About Mobile First

Mobile Marketing 5 Reasons Why Every Brand Needs to Think About Mobile FirstMobile Marketing 5 Reasons Why Every Brand Needs to Think About Mobile First

Amazon Sets ‘Fire’ to The Tablet Market with New iPad Competitor

Posted: 28 Sep 2011 09:57 AM PDT

Mobile Marketing Amazon Sets Fire to The Tablet Market with New iPad CompetitorAs widely expected ahead of Wednesday’s hyped media event by Amazon, the juggernaut online retailer raised the curtain on the Kindle Fire, an Android-powered tablet that effectively undercuts the majority of competing tablets with its introductory price of $199.

“We’re building premium products at non-premium prices,” Amazon CEO Jeff Bezos said as the new Amazon tablet was introduced.

The Kindle Fire will be available November 15, although Amazon is already accepting preorders.

According to Amazon, Kindle Fire puts Amazon’s “incredible selection of digital content at your fingertips.”

  • Over 100,000 movies and TV shows from Amazon Instant Video, including thousands of new releases and popular TV shows, available to stream or download, purchase or rent – all just one tap away. Amazon Prime Members enjoy instant, unlimited, commercial-free streaming of over 11,000 movies and TV shows at no additional cost. Kindle Fire comes with one free month of Amazon Prime.
  • Over 17,000,000 songs from Amazon MP3, including new and bestselling albums from just $7.99 and individual songs from $0.69.
  • Over 1,000,000 Kindle books, including thousands of bestsellers, children’s books, comic books and cookbooks in rich color.
  • 100 exclusive graphic novels, including Watchmen, the bestselling – and considered by many to be the greatest – graphic novel of all time, which has never before been available in digital format, as well as Batman: Arkham City, Superman: Earth OneGreen Lantern: Secret Origin and 96 others from DC Entertainment.
  • Hundreds of magazines and newspapers – including The Wall Street Journal, The New York Times, USA Today, Wired, Elle, The New Yorker, Cosmopolitan and Martha Stewart Living – with full-color layouts, photographs, illustrations, built-in video, audio and other interactive features are available from the new Kindle Fire “Newsstand.” Kindle Fire customers will enjoy an exclusive free three-month trial to 17 Condé Nast magazines, including Vanity Fair, GQ and Glamour.
  • All the most popular Android apps and games, such as Angry Birds, Plants vs. Zombies, Cut the Rope and more. All apps are Amazon-tested on Kindle Fire to ensure quality and Amazon offers a new free paid app every day.

To learn more about Amazon’s adventures in tablet-land, click here.

Mobile Marketing Amazon Sets Fire to The Tablet Market with New iPad CompetitorMobile Marketing Amazon Sets Fire to The Tablet Market with New iPad Competitor

Mobile Marketing Amazon Sets Fire to The Tablet Market with New iPad CompetitorMobile Marketing Amazon Sets Fire to The Tablet Market with New iPad Competitor

AT&T, Apple, Sprint Restrict Employee Vacations Ahead of iPhone 5 Launch

Posted: 28 Sep 2011 09:44 AM PDT

Mobile Marketing AT&T, Apple, Sprint Restrict Employee Vacations Ahead of iPhone 5 LaunchAT&T is planning for the looming iPhone 5 release by ensuring that all hands will be on deck when the 5th generation Apple smartphone drops in early October.

Similar to Apple and Sprint’s reported employee vacation blackout periods next month, AT&T has begun doing the same.

Sources at one AT&T retail location in Chicago tell Mobile Marketing Watch that the rumor mill is correct about this one. The AT&T retail employee vacation blackout period extends from October 3rd through October 14th.

As of this writing, however, it still isn’t known if the iPhone 5 will be available in stores as of October 4th, the scheduled date of Apple’s media event, which will ostensibly introduce the next-gen smartphone.

Further heightening the suspense ahead of the product launch is the fact that it remains to be seen what role Sprint will play in the iPhone’s immediate future.

While the iPhone is currently exclusive to both AT&T and Verizon in the United States, Sprint is expected to begin carrying the new iPhone shortly after its market introduction.

Mobile Marketing AT&T, Apple, Sprint Restrict Employee Vacations Ahead of iPhone 5 LaunchMobile Marketing AT&T, Apple, Sprint Restrict Employee Vacations Ahead of iPhone 5 Launch

Mobile Marketing AT&T, Apple, Sprint Restrict Employee Vacations Ahead of iPhone 5 LaunchMobile Marketing AT&T, Apple, Sprint Restrict Employee Vacations Ahead of iPhone 5 Launch

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